Adidas Samba x Wales Bonner Product Launch Event Storyboard
With skating and streetwear competition
Color Palette / Color Scheme: I chose this color scheme because it perfectly reflects the vibe I want for the event. The earthy tones like maroons, browns, yellows, and beige give it a natural and laid-back feel, which ties in with the aesthetic of Adidas Sambas and Wales Bonner. The pops of vibrant colors, like red, blue, and green, add energy and creativity, aligning with the skateboarding culture.
Font: The font I’ve chosen for the event poster is called Graffiti from DaFont. I selected this font because it perfectly captures the vibe of a skateboarding event. Graffiti is often associated with self-expression and creativity, aligning seamlessly with the spirit of skate culture and the free-spirited nature of this event.
- Audience: teens – young adults
- Fashion – streetwear competition, best looks with the Wales Bonner Adidas Sambas
- Location: Skate park in LA – Venice Beach
- With a live DJ and food trucks
- Invite Thrasher magazine
- Skateboard Influencers partnered with Adidas: Tyshawn Jones, Nora Vasconcellos
- Celebrity known for skateboarding: Evan Mock
- Aim: showcase new products and collaboration, connect with audience
- Since adidas samba is often associated with football, this event would be a fresh way to rebrand the product as skate shoes and reach a different demographic.