Hi there! Welcome to my digital sketchbook, my name is Aisha, I’m 19 years old and currently a first-year Public Relations student at UAL London College of Communication. The purpose of this blog is to showcase my take on the four creative outputs. Through these works, I’d like to show my interests within and outside the PR industry. My main goal in the future is to pursue a career in Sports PR, specifically in football or F1, which I wanted to incorporate clearly in some of my works. Overall, this project has allowed me to explore my creative abilities further and develop my skills during the whole ideation process of these creative outputs!